Attempting to sidestep a Kremlin ultimatum to surrender his stake in ORT Television or "go the same way as Gusinsky," tycoon Boris Berezovsky announced he was transferring his shares in the national broadcaster to a select group of journalists and intellectuals.
Berezovsky told a packed press conference Thursday that Presidential Chief of Staff Alexander Voloshin had earlier told him that either he hand over his shares in ORT or experience the same fate as Media-MOST chief Vladimir Gusinsky, who was jailed for three days in July.
Berezovsky, who was a central figure in the rise and eventual election of President Vladimir Putin, has now taken to wholesale pearl jewelry criticizing the Kremlin, accusing Putin of undermining what has been achieved in Russia since the collapse of the Soviet Union and of taking the country back to authoritarianism.
But despite that, Putin gave cautious approval to the tycoon's decision to transfer the shares to journalists and intellectuals.
"This [move] can only be praised. But it is important that these be independent people," Putin told a press conference at the U.N. Millenium Summit, referring to those Berezovsky had transferred his ORT stake.
Berezovsky told the press conference Thursday that all thinking people knew that if a civil society was not built, then life would become impossible in Russia.
What I am doing [with the ORT shares] is just one small step toward building a civil society," he said.
"We all understand the importance of the media today," he added. "We know its significance is greater than we thought. The elections of 1996, 1999 and this year show clearly just how great the influence is, both of the media in general and ORT in particular."
Monday, apparently in reply to Voloshin's ultimatum, Berezovsky released an open letter to Putin vowing not to bow to Kremlin pressure over his ORT stake. He also flagged in the letter his intention to transfer the stake to "journalists and other representatives of the creative intelligentsia."
Among the names of those who will sit on the new board of trustees controlling Berezovsky's ORT stake are: writer Vasily Aksyonov; television anchors Sergei Dorenko and Vladimir Pozner; journalists Natalya Gevorkyan (a co-author of Putin's book) and Otto Latsis; and high-profile lawyer Genri Reznik.
Berezovsky was also fiercely critical of the direction Putin had chosen to take the country, saying it represented a return to the past, though "not to communism, but to totalitarianism."
"We need to set constant tests for the authorities," he said. "We need to provoke the authorities, not to see what they will say, but what they will actually do."
"At the moment, the authorities might see, for example, that young people are not afraid to speak their minds," he added. "But if we wait too long, fear will grow to such an extent that we won't be able to do anything.
One of Berezovsky's chief weapons in bludgeoning the opposition during the 1999 parliamentary elections, ORT presenter Mikhail Leontiev, read little into the tycoon's move other than that it was "a political act."
"As a political move, it is effective because it is so noticeable; public politics has to be noticeable and elegant," Leontiev said. "Moreover, if he is under pressure, then it is effective to counteract that pressure using authoritative figures from the ‘creative intelligentsia.'"
Leontiev said that, in general, he did not see a threat to freedom of speech in Russia. He characterized the struggle between the Kremlin and the media as "a private problem of ugly, unethical and impatient behavior on the part of one partner [the state], against another [business]."
"Since Gusinsky didn't get sorted out, we need to hand out exemplary punishment to Berezovsky – this is the logic of 'beat our own people so that others will be afraid,'" he said of the Kremlin's moves against the media. But Leontiev said, unlike Berezovsky, he saw little threat to freedom of speech in Russia.
"It is his position, his views, which I have not been in agreement with of late," Leontiev said. "And what is freedom of speech anyway? There are laws regulating competition on the information market. We don't have these laws. We've been living through sponsorship and a political racket."
Many observers said Berezovsky's actions could have the reverse effect of that intended, as adding his name to any movement was enough to undermine it. That, and his past use of his media outlets to smear opponents, meant he had little credibility in relation to freedom of speech.
Asked by The Russia Journal whether being known as the "the evil genius" of Russian politics meant he would hurt the very causes he professed to pearl beads support, Berezovsky said: "I would be only too happy to hand over the job of creating an opposition to others."
But analysts said the credibility problem was a real one, with the tycoon's reputation such that, even when he says very fine words, no one believes him.
"Some people even say that if you want to discredit an idea, you should put it in Berezovsky's mouth," said Vladimir Zharikhin, a political scientist and deputy director of the Moscow Fund for Presidential Programs.
But Zharikhin conceded that Berezovsky's letter to Putin had produced a strong impression on him.
"You read the letter and it grabs you," he said. "But then you remember that Berezovsky didn't put money into ORT, but just paid [anchorman Serge] Dorenko [who mercilessly attacked the tycoon's opponents], and only his voice was heard on the screen.
"All that was fine [for Berezovsky], he didn't talk about freedom of speech then. And was there democracy, pluralism and freedom of speech on ORT? No. The question that then arises is whether Berezovsky is defending what wasn't or what was. The first would be strange and the second certainly wasn't freedom of speech."
Berezovsky made no apologies for the Duma campaign at the press conference Thursday, though he rejected the tongue-in-cheek characterization of him as the first dissident of the Putin regime.
"I wouldn't call myself a dissident. I think that Putin was the best choice we had at the end of the summer of 1999. That choice was between Yevgeny Primakov, Yury Luzhkov, Gennady Zyuganov and Putin. I would still make the choice now."
Still, he added, the only step he could take now was to create constructive opposition. "Under Yeltsin, there was a communist opposition, but it wasn't constructive," he said. "Then we had Media-MOST in the role of opposition and that wasn't constructive either.
"We need some kind of opposition, even this kind," Berezovsky said, explaining that certain kinds of opposition may be bad for democracy, but no opposition at all would be absolutely destructive for Russia's political development. "An opposition is one of the institutions of civil society. My step is a step toward creating one, and the people to whom I have given responsibility are people I know are committed to democratic values."
Leontiev said he believed Berezovsky was attempting to lead the political game – and rejected the suggestion that Berezovsky was retreating by handing over the shares.
"He is a democrat, an idealist and a romantic," Leontiev said. "He loves risk. Talk that he is trying to protect himself by doing this has no basis. He is always going into the fire. That, in itself, is not a bad way to ensure your safety."
As to how the public would react to Berezovsky's call to arms, analysts were reasonably blunt in their answer – it wouldn't.
"The majority of people, frankly speaking, are not concerned about freedom of speech," said Andrei Milekhin, General Director of the Agency for Regional Political Studies.
"You have to draw a distinction between what preoccupies the elite, as they call themselves, and the public," Milekhin said. "People have more down-to-earth problems and don't have time to think about ‘lofty issues' when they're worried about having enough to illusion pearl necklace eat."
"No one [among the elite] thinks much about the public, though," he added. "[Berezovsky's move] is aimed at specific social groups. The elite understands there are no friends or enemies, just one's own interests. And if someone can benefit from such a position, they will use it and support it, regardless of the fact it is represented by a notorious figure."